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What Is Internal Customer Service? A Definition and Case Study

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External customers buy your products and services. External customers do business with your company as employees, and their needs matter as well.

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External customers use a company’s products or services but are not part of the company. An external customer is an individual who enters the store and buys merchandise. Internal customers are members of an organization who depend on the assistance of one another to accomplish their job.

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Internal and External Customers. This lesson will consider the internal and external customer, how marketing is used to build and nurture customer relationships, and will begin to build your knowledge on the customer loyalty. For customer service, too, knowing the needs of your customers, whether external or internal, can help you provide the best and most specific service to each individual. But defining external and internal customers may clarify your workplace and help you decide which is best for your company.

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Internal customers and External customers are differing from each other in many aspects. Internal Customers are those individuals, division or employee who purchases the product of the company / organization being the part of the company in a way or other. An internal customer can be a co-worker, another department, or a distributor who depends upon us to provide products or services which in turn are utilized to create a deliverable for the external customer.