Media has a strong impact on our day to day life. From the past several decades, television, radio, internet, and newspapers have become a reliable tool in our modern day life. With the information reaching masses in a blink of an eye, a life without media is near impossible.
There is no denial in the fact that it influences our society in both positive and negative ways. The advantages of media are infinite. From creating awareness among masses to serving as a source of inspiration, media act as a platform to present our ideas to the world. It connects people from around the globe and owing to its reach, a better world of communication opens up for the humankind.
While it has many positive effects on our society but it can lead to the blind following which in turn affects our lives. The advertisements these days target teenagers, in turn, they are becoming more brand conscious. But I think media is affecting the minds of youngsters more in a negative way than its positive influence. Violence and criminal activities have increased among youngsters.
Now a day media play a very crucial role in buildup our society. Some group of people believe that media have a more negative effect on society while others give stress on the positive influence of media in present era. This essay will described about the positive as well as negative aspects of media in our daily life. Media is powerful source to spread the knowledge through out the world in a blink of eye. We remain up to date with the happenings of all around the world.
This is because the growth of the media has mirrored the growth in technology as the internet has become a part of culture, due to how it has become a place where people can access information about almost anything, and communicate with others on a daily basis sharing their opinions and views on what happens daily all around the world. There are three main theories based around mass media and the argument of influence over what people watch or listen to.
The class-dominant theory argues that the media reflects and projects the views of the minority elite which control it, and those people who own and control the corporations that produce media to society to comprise this elite. The culturalist theory which was developed in the s and s combined the above two theories and claimed that people interact with the media to create their own meanings out of the images and messages they receive. This theory also sees audiences as playing an active, not passive, role in relation to mass media.
And so the focus of this theory is two-fold; on the audiences and how they interact with the media as well as those who produce the media.
It is apparent that mass media has a clear influence on public opinion and society, and that the media can also shape public opinion in many different ways depending on the objective. This shaped public opinion to support the war on terrorism, and the same had happened on the war in Iraq.
It seems that the media also has other influences over the general public; such as their influence on the public through its portrayal of crime and violence in the media, as well as the effects of these, and the influence it has over young people. The media has influence over young people as it appears that they have an impact over what they should buy; based on what they are told is in fashion, what celebrities advertise etc.
Between the 6th and 10th August , several London boroughs and districts of cities and towns across England had suffered from widespread rioting and looting. The outbreak of such riots had followed a peaceful protest march on the 6th August in relation to the police response to the fatal shooting of Mark Duggan on the 4th March — as the riot had begun in Tottenham, North London but in the following days the rioting had spread to other London boroughs and districts, as well as other areas of England.
But the most severe disturbances, outside of London, had occurred in Bristol and cities in the Midlands and North-West of England. Police action had been blamed for the initial riot, but the subsequent police reaction had been criticised as being neither appropriate nor sufficiently effective.
The spread of news and rumours about the previous disturbances in Tottenham sparked riots in the London districts of Brixton, Enfield, Islington, Wood Green and Oxford Circus. Throughout the conduction of all these riots led to a huge amount of coverage, of these events, being depicted in the media. Primarily the main contributors to the England riots were teenagers, and young adults, acting in a completely unacceptable and uncaused manner, with no real explanation behind their behaviour.
Despite their behaviour, it was little communities within the regions affected that helped to clean up after them in order to help rebuild society. Tens of thousands of users of social networking sites also coordinated clean-up organisations of their local shopping areas and streets. Some had even posed for pictures with the stolen goods, and posting such pictures on social networking sites — as if they were proud of their behaviour and wanted everyone to know that they played a part in the rioting.
Such actions during the riots led to vehicles, homes and shops to be attacked and set alight — at least homes were destroyed due to arson and looting, the riots has caused the irretrievable loss of heritage architecture. Some repor ts claimed that the BlackBerry Messenger service was used by the rioters and looters to organise their activities across the country, therefore this led to the impression that such inaccurate accounts of events on social media may have incited disturbances.
The causes of the England riots, both immediate and long-term, have been the subject of media and academic debate. Several speculations have emerged as to what the likely contributory factors may be for the riots: A poll was carried out on the August for The Sun newspaper asking what those surveyed believed to be the main cause: However many other people, such as Theresa May, Tony Blair, and Ken Livingstone, blame social exclusion and social deprivation, unemployment, disaffected youth who are outside the social mainstream and live in poverty, and the government spending cuts of the coalition government as the main cause of the occurrence of the riots.
This is because not all teenagers and young adults who were angered by the above cuts did not take part in the riots at all, it was just a minority, therefore implying that there must be some other cause. The irony of this argument is that if it is true that teenagers participated in riots due to their anger of the cuts by the government, those who did take part in the riots because they had no money due to no EMA and high unemployment is that the money that could have been used in the near future to build for a better future ie.
A crime is behaviour which breaks the law and is punished by the legal system. This is because TV is the most influential medium — as people may, or even do, believe what they see on TV dramas reflects what happens in reality; and so this may lead to raised expectations of the police force and the justice system within courts.
The most controversial of topics in mass media is the role of violence through the production and creation of programming with violent themes and action. In the last three decades, researchers have produced major research studies on the role of media violence, especially on its influence over children and adolescents.
In the US Surgeon General had commissioned a study of the influence of the media, of which was followed in by a comprehensive study by the National Institute of Mental Health, and 10 years later the American Psychological Association had concluded its research. Those three diverse groups with varying approaches and perspectives had evaluated all the information available from studies that they had conducted; and they concluded that violence portrayed in mass media does contribute to violence being present in people regardless of their age, gender, race, ethnicity, etc.
Due to the level of violence portrayed in the media, it also has effects behind these portrayals. As in TV or in films, we see images of violence and people hurting themselves and others; this is traumatic, as children who see this may then grow up to shape their personality values and beliefs around this, and so can become aggressive and so can then lose sense of the difference between reality and fiction of what they are actually seeing in the media.
There have even been cases of children carrying guns or other weapons to school with them and later hurting others, and this has been linked to the result of excessive use of violence in TV and in video games. This can be seen in the Jamie Bulger case. Jamie Bulger 16th March was murdered on the 12th February , aged 2; he had been abducted, tortured and murdered by two 10 year old boys, Robert Thompson and Jon Venables.
Bulger had disappeared from a shopping centre near his home, whilst accompanying his mother. Recently there have also been depictions of this case in the media. It is clear that crime and deviance make up a large proportion of news coverage, as the news media show a keen interest in crime but they give a distorted image of crime, criminals and policing when compared with the picture of crime we gain from official statistics.
This is due to how it appears that the media: The distorted picture by the news media reflects the fact that the news is a social construction, meaning that it is the outcome of a social process in which some potential stories are selected while others are rejected.
This suggests that if a crime story can be told in terms of such criteria, it therefore has a better chance of making the news. Several writers have examined the proposition that the media present crime stories — both factual and fictional — in ways which selectively distort and manipulate public perceptions, creating a false picture of crime which promotes stereotyping, bias, prejudice and gross over-publication of the facts.
Studies have frequently been conducted in America and in the UK, which indicate that crime reporting in the press is more prevalent than it has ever been before. These studies have also suggested that interpersonal crimes such as violent and sexual crimes are constantly over-reported in relation to what official statistics show.
It is also apparent that newspaper readers often over-estimate the proportion of crimes that are actually solved. This can provoke a fear of crime surge at a particular time when statistically, incidents of crime are actually on the decrease.
It is questionable as to how much of what we watch and read involves crime in some form. Moreover, the mass media has also negative impacts on society such as the rich people try to misuse the media resources for their own benefits so the corruption is a main negative factor of media resources. To put it in a nutshell, it can be concluded that government should eradicate the negative reforms of media aspects so that the society can get benefits from mass media resources.
Various sources of information, such as the television, radio and the newspaper provide us with day to day updates with what goes on around the world. In many cases, articles we read or hear from such outlets tend to affect how we portray certain things.
These thoughts can be positive or negative but to some, such sources are heavily scrutinised before opinions are created. People tend to always believe what they read from the media. Since such media is usually heavily government controlled, most regard articles portrayed in them to be reliable. As such, news highlighted in such avenues tend to be adopted by the vast majority without much thought. For example, if a country were to wage war on another nation, usually media from the initiating country will try to portray the targeted country in a negative light.
Another clear example is North Korea. They are left with no choice but to adapt and act accordingly for fear of their lives. For some, however, reading the news is always done with reserved judgement. For example, they might prefer to read articles with a pinch of salt and do research on their own to find out the truth before drawing conclusions to situations being addressed. Such individuals do not let the general media control their actions or thoughts and are independent with their opinions.
In conclusion, the media can affect thoughts and behaviour under certain conditions but some remain unaffected and only choose to believe what they want to. It is an irrefutable fact that in this contemporary world, mass media playing a vital role in the society. In this scenario, how mass media like news paper, TV, radio, etc. There are various factors which could be supporting Mass media having positive impact on society.
First and foremost, ease of communication could be a noteworthy point to be considered. It is generally seen that there is a chance to spread the news and articles through the face book or television will reach the society within the hours.
In addition, mass media is convenient to advertise a product could be another substantial factor to substantiate aforementioned topic. Despite having positive impact on society, mass media having some negative impact on society, which could not be neglect without careful consideration. It ma defined as most of the news channels spreading fake news for ratings. For example, in the year of a famous news channel in USA convey a wrong news about terrorists attack in Texas city.
Media Influence essaysAs technology advances and media choices increase, children are developing unconstructive social, learning, and health habits that many parents are greatly unaware of. Parents don't realize that the amount of time children spend consuming media is second most to anything.
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Disclaimer: This essay has been submitted by a student. This is not an example of the work written by our professional essay writers. You can view samples of our professional work here. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do. Media effects can be identified using five central characteristics 1) a focus on the audience 2) some expectation of influence 3) a belief that the influence is due to either the form or content of a "media message system" 4) the use of variable terminology and discussion of causality; 5) the creation of empirically testable hypotheses (
The media is a powerful force in contemporary society, which determines our actions and identities. With reference to relevant sociological theory and evidence, discuss media effects. Jul 16, · An essay on the influence of mass media on the ideas of people The mass media including television, radio and newspapers have a massive influence in shaping the minds of people. Let us pause for a moment and examine the statement made.